FER-PLAY has dedicated an important effort to understand the different perspectives and concerns of the fertilisers companies to foster the wide-scale generation of circular products.
To this aim, the project has organised 5 multitopic seminars engaging 120 fertiliser producers into discussions following co-creation principles. The outcomes received from these events have been further expanded and tuned to provide an answer to those questions that most commonly arise from the producers of circular fertilisers. As a result, CIC has led the elaboration of a Guideline (D3.2 “Guidelines for producers” ) that has been structured in three main blocks of recommendations: (1) successful strategies to enhance the commercialisation and market value of the fertiliser product, (2) instruments to build trust on the end-user and on the general society, (3) considerations to overcome barriers for the settlement of the production facility. In most cases, the information is completed by real cases that exemplify the messages provided.
The main key messages displayed in the document can be summarised in the following points:
- Give a proper market value to their products (taking into account nutrient content and benefits to soil health), to contribute to the financial health of circular fertiliser producers, enhance the reputation of the sector and foster sustainable agricultural practices. This strategic shift will not only benefit producers but also ensure that farmers receive high-quality fertilisers that improve soil health and crop yields.
- Integrate technical support from an agronomist and machinery for fertiliser application into their commercial offer, to build trust with farmers, supporting them through the transition and ensuring the long-term health and productivity of their crops and soil. This all-round approach not only addresses farmers’ concerns but also promotes local sustainable agricultural practices, benefiting the entire ecosystem.
- Establish yearly sales contracts with farmers, can be a strategy to better manage the production cycles, reduce inventory challenges and meet the agronomic needs of farms effectively.
- While arable land remains a crucial market for circular fertilisers, exploring alternative destinations can diversify revenue streams and enhance profitability. Targeting hobby gardening, the private leisure sector, horticulture, perennial crop sectors, growing media production and refining products for higher quality can open new opportunities for producers. These alternative markets not only provide economic benefits but also support sustainable agricultural practices across a broader spectrum of applications. By considering and investing in these varied market destinations, producers can ensure a robust and versatile approach to circular fertiliser distribution.
- The organic farming represents a lucrative market opportunity since they cannot use conventional synthetic fertilisers. The consistent increase in organic farming surfaces, combined with robust products market values makes the organic farming sector one of the most interesting for circular fertiliser producers.
- Circular fertiliser producers should actively engage with the Green Public Procurement (GPP) framework and other related policies to capitalise on opportunities within public procurement. By advocating for the inclusion of circular fertilisers in GPP and exploring other supportive policies, producers can expand their market reach and contribute to the broader goals of environmental sustainability and resource efficiency in public administration.
- Voluntary Quality Assurance Schemes (QASs) are essential instruments for enhancing consumer trust, ensuring product quality at every production stage, and promoting broader ethical standards in business operations. Through their comprehensive and transparent approaches, QASs help companies demonstrate their commitment to excellence and responsibility, thereby fostering a more trustworthy and sustainable market environment.
- Provide thorough and easily understandable information can help alleviate farmers’ concerns, demonstrate the value of their products and foster a more trusting relationship. Clear communication is key to support farmers in making informed decisions and ensuring the successful adoption of circular fertilisers.
- Implement education, practical demonstrations and transparent communication strategies to effectively communicate the benefits of their products, fostering greater acceptance and usage among end users and the general public.
- Joining or building an association of circular fertiliser producers offers numerous advantages, from understanding product value and navigating legislative changes. By associating together, producers can strengthen their market position, influence policy and contribute to the sustainable development of the industry.
- Research partnerships with universities or technological centres can provide the necessary validation of the positive effects of circular fertilisers on soil health, helping to build trust and encourage adoption. By participating in collaborative projects at various levels, we can leverage collective expertise, drive innovation and contribute to the sustainable future of agriculture.
- Implement strategies to gain local acceptance and avoid the NIMBY (Not In My Backyard) attitude is of outmost importance. The producer can build strong relationships with the local community by organising plant visits, creating green community spaces, engaging educational institutions into activities, etc. These initiatives will enhance transparency and demonstrate their commitment to environmental and social responsibility.
Explore in detail all the recommendations here: Guidelines for producers
The set of guidelines to FER-PLAY target sectors is complemented by a document addressing fertiliser end-users (D3.1) and the public administration (D3.3).
